SELFRIDGES PROJECT EARTH

Project Earth, our bold sustainability strategy, sets out our vision to reinvent retail and change the way we shop and how we do business by 2025. Built on three themes – transitioning to more sustainable materials, exploring new business models and challenging mindsets – find out more about our sustainability commitments, shop our planet-conscious edits and read our inspiring interviews below.

EARTH DAY

Mother Earth, I Love You

We’re celebrating Earth Day with two special odes to the planet created by our artist-in-residence Decoy and our future generations

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GIFTS

Planet-friendly presents

Make every occasion your most sustainable yet with our perfectly-curated edit of special earth-conscious gifts

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THE SELFRIDGES CORNER SHOP

SUPERMARKET

From 3D printed furniture to handbags made from plant-based materials, visit our experimental concept store to explore what shopping could look like in the future…

Read & shop

SHOP & SELL PRE-LOVED, RENT & REPAIR WITH US

We’re exploring how to reinvent retail to help close the loop on waste

EXPLORE POSITIVE IDEAS

Discover quick-fire solutions for making your everyday more sustainable, interviews with inspiring changemakers and more with the latest editorial stories from Project Earth.

DISCOVER OUR SUSTAINABILITY JOURNEY

The past, present and future of sustainability at Selfridges.

SHOP MORE PROJECT EARTH

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