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IT’S HERE:

SELFRIDGES
RENTAL

Discover how our new fashion rental service is set to transform not just your look, but the way we think about, shop for, and find joy in fashion.

 

Words: Thea Bichard. 

IT’S HERE:
SELFRIDGES RENTAL

Discover how our new fashion rental service is set to transform not just your look,

but the way we think about, shop for, and find joy in fashion. 

 

Words: Thea Bichard.

Last year, as part of Project Earth, we invited you to join the rental revolution with our first foray into rented fashion. Now, we’ve taken it to a whole new level to launch Selfridge Rental, where you’ll find red-hot-from-the-runway men’s and women’s designer fashion and accessories ready to, you guessed it, rent. Curated by our expert buyers from the best of the new-season collections, these styles are set to transform your wardrobe in more ways than one – from completely rewiring your earth-conscious shopping habits to causing a stir at the next event you grace with your well-heeled presence. Here, together with a cast including Lara Stone, Raven Smith and the inimitable Bimini Bon-Boulash, we’re celebrating the joys that come with renting your wardrobe…*

 

*Please note that Selfridges Rental is only available within the UK


King Owusu wears Selfridges Rental PRADA - Logo-patch recycled nylon gilet and Logo-appliqué woven visor / KITH X HBO SPORTS - VI cotton-jersey T-shirt (coming soon) / KITH X BMW shell jogging bottoms (coming soon). Also worn: DRIES VAN NOTEN - Graphic-print long-sleeved mesh top / FALKE - Tiago cotton-blend ankle socks / PRADA - Leather mid-top trainers (coming soon).

Lara Stone wears Selfridges Rental JACQUEMUS - La robe Saudade open-back woven mini dress and Le Chiquito Long leather top-handle bag (coming soon). Also worn: JENNIFER GIBSON - Pre-Loved pearl and yellow gold-plated earrings / AMINA MUADDI - Lupita heeled glitter sandals.

Snap up runway-fresh styles, curated by our experts 

“For Selfridges Rental, we’ve created an edit of the most desirable items to fit today’s ever-evolving lifestyle,” says our Head of Womenswear Buying, Jeannie Lee. Think of the biggest and buzziest names in fashion right now (we’re talking JACQUEMUS, Area, Prada, KITH, BAPE…), then head straight for our edit. Curated by our expert buyers, these rental pieces are your planet- (and pocket-) friendly way to revel in the most extraordinary styles of the season. As model Charlotte Robinson puts it, “renting clothing feels like an amazing way to feel expensive but not actually spend the equivalent of this month’s rent on an outfit!” 


 

Rental offers me exciting interventions that up the ante on an everyday ensemble. There’s no time to get bored of a garment because back it goes like a library book. Renting feels better for everyone.

 

– Raven Smith, writer

Charlotte Robinson wears Selfridges Rental ROTATE BIRGER CHRISTENSEN - Natalie bow-panel recycled-polyester mini dress / AMINA MUADDI - Gilda crystal-embellished satin mini bag. Also worn: HENRIETTE VON GRUNBERG - Oversized silk hair bow and Oversized velvet hair bow / SIMONE ROCHA - Long Drip crystal earring. Bimini Bon-Boulash wears Selfridges Rental AREA - Sweetheart crystal-embellished woven mini dress. Also worn: BOTTEGA VENETA - BV Whirl leather clutch / AREA - Stacked crystal hoop earrings.

Be ready for any occasion, from pub to pew

Prada down the pub, anyone? After a long year of loungewear, it’s about time we brought the fun back to fashion. Selfridges Rental offers a whole new way to level up any scenario that involves, well, getting dressed – from bringing serious looks to your local, upstaging the bride or groom or out-doing everyone at that long-awaited reunion with the ultimate revenge dress. Perfect for those who are a bit of a commitment-phobe when it comes to trying out the latest looks, renting your wardrobe offers the chance to try out the styles you’ve been eyeing with no strings attached. 

 “Now that the world is opening back up, rental fashion is the perfect way to enjoy dressing up and flexing our personal style when we’re getting together with friends and family,” says Jack Cassidy, our Head of Menswear Buying. “For all the events and occasions that will be filling up the months ahead, you can try out something new, exciting or a bit adventurous every single time.” 


 

In my hypothetical/totally plausible rental scenario, I would be going to my wedding with Timothée Chalamet giving me away in my full designer suit with the glasses and all other fancy trimmings. I’m getting super excited just thinking about it.

 

– King Owusu, model

Finn Buchanan wears Selfridges Rental A BATHING APE - Baby Milo Pokémon cotton-jersey T-shirt / RICK OWENS DRKSHDW - Bela dropped-crotch cotton-jersey shorts / DRIES VAN NOTEN - Patch-pocket shell trousers (coming soon). Also worn: GUCCI - Brand-pattern padded-shoulder cotton-blend blazer and print canvas sliders (coming soon) / SONG FOR THE MUTE - Graphic-print oversized crepe shirt / FALKE - Tiago cotton-blend ankle socks / OFF-WHITE C/O VIRGIL ABLOH - Meteor cutout leather cross-body bag.

Look good, feel good: helping to close the loop on waste

Aside from one-upping on labels and outdoing your friends at your next barbecue, rental is a gamechanger when it comes to supporting the planet. At Selfridges, we’re committed to reinventing retail, and this platform is one of the ways we’re creating new ways to shop that close the loop on waste. The lifespan of our clothes averages just 3.3 years, according to a WRAP study, which adds up to tonnes of garments languishing in landfill. By choosing to rent rather than buy that new-season T-shirt, you can still experiment endlessly with your style without creating any waste when you want to move on. Each piece becomes part of a circular fashion model and will enjoy a longer lifespan, while you won’t have to worry about magicking up any extra storage.


 

When you have the option to guilt-free wear something once and not only return it after but then someone else gets to enjoy it, the worry of “it’s not worth it” is eliminated.

 

– Finn Buchanan, model

How it works

Register for an account by using our easy-to-use sign up process to get a first look of all new arrivals and exclusive previews of future collections.

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SEARCH & FILTER

Browse our rental collections and filter by category, brand, availability, size and price.

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CHECKOUT & RENT

Choose your length of rental, delivery dates and checkout.

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RETURN & REPEAT

Return the item to us on the specified date using the pre-paid returns label.

How it works

Register for an account by using our easy-to-use sign up process to get a first look of all new arrivals and exclusive previews of future collections.

${alt}

SEARCH & FILTER

Browse our rental collections and filter by category, brand, availability, size and price.

${alt}

CHECKOUT & RENT

Choose your length of rental, delivery dates and checkout.

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RETURN & REPEAT

Return the item to us on the specified date using the pre-paid returns label.

See how else we’re reinventing retail

Repair

Our repairs experts can make your most-loved pieces as good as new.

Resell

Find one-of-a-kind, pre-loved fashion pieces with RESELLFRIDGES. 

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