What’s the story behind the giant tablet in the glass in the Selfridges Corner Shop?
I wanted to create crazy and unrealistic installations, all related to water and bathroom imagery. I also love how the giant tablet glass would also be very ‘eye calming’, a kind of visual ASMR installation in the middle of the Corner Shop.
How has your relationship with Selfridges developed over the years?
Selfridges has always been a great partner, for many years; our collaboration is growing and getting stronger every year. We wanted to create this special installation together and have a strong visual, and surprising, setting for the customers.
How did the work of Jacques Tati inspire you?
I love how he creates sensorial and visual experiences in his movies. Everything is very graphic, yet crazy and unexpected. I love his vision of architecture and how he creates playful situations with a lunar setting. Also, I love how his movies are inviting people to not take themselves seriously, and always being ironic. He has always inspired me, since my first collections, to create my runway show installations.
What are you most looking forward to about your visit to the “Le Bleu” Jacquemus + Selfridges experiences?
Each experience is very different and playful, but my favourite would be Le Vestiaire, as it’s the first time we have invested in a space like this, with 3D experiences and crazy installations with our Jacquemus products.
Tell us about how you designed the new Bambino Long bags.
I wanted to reinterpret the shoulder bag and make it more minimal and wearable, with more space but with a delicate strap – very easy to wear every day.
SS22, staged in Hawai’i, marked the first time that you’ve held your runway show outside of France. How does this new chapter reflect how Jacquemus is evolving?
This show was a very important moment for us and reflected how the brand is expanding worldwide. Also, for the first time this year we opened the Jacquemus 24/24 boutiques, one in Paris and one in Milano. We are taking this concept worldwide, and it is now happening in London. Let’s see where the next one will take us!
What is your favourite swimming pool in the world?
My grandmother’s swimming pool in Mallemort, south of France. It’s a classic south of France swimming pool, I had the best childhood memories there.
Fill in the blank: no bathroom would be complete without_______
How would you describe the Jacquemus woman/man?
I couldn’t describe specifically, as I feel the Jacquemus woman/man evolves all the time, just like my very own evolution. But I hope it’s someone smiling 😊