Swatch

Add a little vibrance to your ensembles with our collection of Swatch watches. With a wide range of vivid colours, experimental styles and brand collaborations, our range of the Swiss label's timepieces will help you bring playfulness to your watch collection. 

In 1983, watchmakers Ernst Thomke, Elmar Mock and Jacques Müller introduced the world to Swatch in an effort to repopularise analogue watches. The brand's name, a contraction of "second watch", demonstrates its goal to create accessible, casual, but no less fashionable plastic accessories. Swatch's plastic watches were made to be swapped according to the look or occasion – pair a sleek black model with work attire, or choose a brightly hued design for laid-back weekends.

Hundreds of millions of Swatch watches have been sold and a new design is created once every day and a half, so there'll be something for even those with the most specific of tastes. For purists, a classic Swatch watch is an ideal accessory. If you're feeling more daring, why not experiment with a colourful quartz and silicone style or a collectable item from a collaboration? From the sleek to chunky, or the monochrome to the graphic, you're sure to find something that suits you or a lucky someone in your life.

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