From dining in one of our restaurants to a trip to our cinema, hair appointments, manicures and even a ride in our skate bowl for you thrill seekers, there is so much to explore at Selfridges. Can’t make it into one of our stores? Not to worry: our at-home appointments – think personal styling, gifting advice, beauty masterclasses – will bring a bit of Selfridges magic to you, wherever you are in the world.

If you’re visiting the store, take a look at our FAQs below for guidance on shopping with us at this time and discover our handy visual guide on some changes you will notice in store by clicking here.

Please note that the wearing of a face covering is compulsory when shopping in store with us and customers should only shop in a group from one household or support bubble.

Our at-home services

Discover the best of Selfridges gifting, styling and beauty guidance from the comfort of your sofa with our virtual at-home appointments. During your video call, you’ll be given personalised advice or shown a hand-picked selection of products, which we can then arrange to be delivered to your home.

Shopping in store: your health & wellbeing

We are continuing to adapt our store experiences in line with government guidelines to help create a safe and seamless shopping environment during these times. As ever, our in-store hosts are here to answer any questions and guide you, and you can also use the Selfridges App to access store maps when planning your visit. Please note that the wearing of a face covering is compulsory and current guidelines state that only one household can shop together. To help give you an idea of how we’ve adapted our in-store experience, please click below for our handy visual guide.

See our store journey

See our Covid-19 policy here.

Our in-store services

Planning a visit to our store? Why not book an appointment with one of our gifting, styling, opticians, selected beauty or hair services. You will have access to the store via our exclusive fast-track entrances, with appointments available one hour before we open to one hour after we close. Our team members will share their inspiring advice at a distance, in line with social distancing measures.

Our restaurants

Our restaurants, cafes and bars, including the Brasserie of Light in London and our Italian-inspired San Carlo restaurants, are open for business. Please note that due to current government guidelines, bookings can only be made for the same household or support bubble.

The Cinema at Selfridges London

Catch up on the latest new releases in the comfort of our plush cinema, complete with a luxurious bar and snug area – perfect for a pre-film cocktail (or two). With enhanced measures in place, you can rest assured your health and wellbeing are being taken care of while you sit back and enjoy the film.

Our store hours

Our stores are now open at the following times

  • Monday 10am–9pm
    Tuesday 10am–9pm
    Wednesday 10am–9pm
    Thursday 10am–9pm
    Friday 10am–9pm
    Saturday 10am–9pm
    Sunday 11.30am–6pm
    (11.30am–midday is browsing only)

  • Monday 10am–8pm
    Tuesday 10am–8pm
    Wednesday 10am–8pm
    Thursday 10am–8pm
    Friday 10am–8pm
    Saturday 10am–8pm
    Sunday 11am–5.30pm 
    (11am–11.30am is browsing only)

  • Monday 10am–8pm
    Tuesday 10am–8pm
    Wednesday 10am–8pm
    Thursday 10am–8pm
    Friday 10am–8pm
    Saturday 9am–8pm
    Sunday 11am–5.30pm 
    (11am–11.30am is browsing only)

  • Monday 10am–8pm
    Tuesday 10am–8pm
    Wednesday 10am–8pm 
    Thursday 10am–8pm
    Friday 10am–8pm 
    Saturday 10am–8pm
    Sunday 11.30am–6pm
    (11.30am–midday is browsing only)

Store FAQs: your questions, answered

  • The health, safety and wellbeing of customers and team members is our priority, and measures have been taken to help minimise the risk of coronavirus, in line with guidance from Public Health England and the relevant authorities. These include:

    • We ask customers to follow current government guidelines on gatherings indoors or outside to be kept to one household or support bubble
    • 1 customer per 16m2 of retail space
    • A one-way system to enter and exit our stores
    • Face coverings worn by all team members working in our stores
    • Teams and customers will always be asked to follow social distancing guidelines of 2 metres distance from the next individual 
    • All back of house and office areas will also follow social distancing guidelines of 2 metres
    • Where social distancing cannot be maintained, we will install physical barriers to protect our customers and teams, with perspex screens installed at till points and counters wherever appropriate
    • Floor markings and signage installed across all stores and locations to support social distancing of 2 metres, including queues system to enter Selfridges stores

  • The health and wellbeing of Selfridges customers and team members is our top priority and, as has been the case throughout the pandemic, we will continue to follow UK government guidance and advice. From 24 September, all Selfridges team members working in store must wear a face covering. Customers are also be required to wear face coverings when visiting any Selfridges store.

  • To ensure customers are reminded of the new requirements, clear signage will be in place outside each Selfridges store advising that the wearing of a face covering is essential, in line with government guidance. Hosts will also be on hand at each entrance to advise customers on the mandatory usage of a face covering before they enter the store. If and when needed, Security will also be present to safely enforce this.

  • Each return will be handled with the same care and attention we usually apply, but to minimise the risk of contamination, all returned items will be sanitised or quarantined before they are put back on sale. The length of the quarantine and the cleaning process will depend on the nature of the item and its material. Guidance from Public Health England and other government agencies confirms that the coronavirus doesn't survive ambient temperatures when exposed for 24 hours to little over a week, depending on the surface it is deposited on.

    Store and online purchases can be returned to any of our four stores for a full refund or exchange within 28 days. For more information, please see our returns policy.

  • Yes, our fitting rooms are open. All clothing tried on, but not purchased, will be quarantined for 48 hours or cleaned. Other items, including shoes and accessories, will be cleaned with sanitising spray or steamed where possible before being returned to the shop floor. 

  • Yes, our facilities are open. Bathrooms are permanently attended by a Host to control the capacity and to ensure social distancing is adhered to and will be cleaned after each use by a permanent on-site cleaner.

  • We have reviewed all our services and relaunched, with modifications, those we could operate in full respect of the Public Health England health and safety guidelines and social distancing rules. Our in-store gifting and styling appointments are now available to book and we have also launched new virtual appointments so you can get our experts’ advice for styling, gifting or beauty from the comfort of your home. Beauty services, including our hair salons, Pavan Henna, Nails Inc Nail Bar, Cowshed Spa, FaceGym and Walk-in Back Rub are also bookable via our website. Further on-counter beauty services will reopen shortly. For the most up to date information and to book, please visit Services.

  • All our restaurants, cafes and bars are open. Please note that in line with local government guidelines covering the Manchester, Birmingham and London areas, bookings can only be made for the same household or support bubble and our restaurants, cafes and bars all close at 10pm. To book, please see our restaurants pages. 

  • The safety of our customers and team members is our top priority, and as part of this, we will be following new steps as part of our customers dining experience. 

    Our restaurants and bars will accommodate a 2-metre distance between guests, and where not possible, we will follow the government advised ‘1-metre’ and have screens in place. 

    Our service staff will minimise contact with guests, and tables will not be set until our guests arrive. We will also be providing single-use menus - made from fully recyclable materials - and hand sanitiser throughout the restaurant or bar.

    Selfridges is committed to delivering food of the highest possible food safety and quality standards. Our Food Technical team have implemented thorough and comprehensive guidance in line with government advice. 

    As part of this commitment, we have conducted Food Hygiene refresher training to all team members working with or near food, restaurants and bars. We will carry out regular deep cleaning to all restaurants, bars, and food counters, with spot check and audits by our Food Technical team, and environmental swab tests carried out by independent microbiological laboratories. 

    Additionally, all staff preparing or serving food and drink will be required to wear face masks or visors and our customers are encouraged to pay by contactless card.

    In line with Government guidelines, Selfridges will capture your details through OpenTable, either when booking or upon arrival. A QR code will be visible at all Selfridges restaurant locations to enable you to check-in as part of the government NHS Test and Trace scheme app. Your data will be retained for 21 days.

  • There is clear signage on the floors, walls and doors detailing the one-way system to enter and exit our stores. When in store, customers should maintain a 2-metre distance from the next person.




  • In line with further national measures in place from 24 September, all team members are required to wear a face covering. However, this will not be in place of social distancing rules. 

  • This space is open and functioning under the same social distancing safety measures implemented throughout the store.

  • Our Safe Deposit at Selfridges London is now available Monday to Saturday, 11am–6pm.

  • We are offering key workers priority entry to our stores for ease of access, but we do not have early shopping times.

Customer services

Our Customer Service team is experiencing large volumes of calls and emails. Please refer to the FAQs above in the first instance as you may find your answer there a little faster. You can reach us by calling our Customer Service team 08:00–23:00 (BST) on 0800 123 400 within the UK and +44 (0)20 7160 6222 from abroad. You can also contact us via our social channels or email us throughout the day by clicking here.


We would once again like to thank you, our Selfridges friends and family, for your ongoing support and wish you well during these times.