SELF DISCOVERIES:

JOIN US IN STORE

FOR A MAGICAL CHRISTMAS

Get ready to share in the Selfridges Christmas spirit, as we look forward to welcoming you back to our four stores from 2 December. From magical festive entertainment to extraordinary in-store experiences and exclusive product launches, we’re here to make your Christmas countdown extra special. And if you can’t make it to us? Worry not – we can bring Selfridges to you with an exciting series of online events and access to inspiring at-home gift advice from our store teams – find out more here.

Here’s a sneak preview of what awaits…

SELFRIDGES CHRISTMAS MARKET ON THE MEWS

Visit our brand-new outdoor Christmas market on Edwards Mews (at the rear of Selfridges London) to get into the festive spirit. We created the space in collaboration with food market pioneer and Founder of Street Feast Dominic Cools-Lartigue, and while you’re there, you can pick out your Christmas tree (and decorations), have a go on our fairground rides and feast on London’s best street food.

CHRISTMAS EVENTS AT OUR STORES

Though we may not be heading to many Christmas parties this year, we’re hosting unmissable experiences to enjoy at all our stores (or from the comfort of your home, if you prefer). From joining Santa on a reindeer hunt across our kids’ departments to gift personalisation services, let’s spread some festive cheer across the cities we call home.

OUR CHRISTMAS WINDOWS

Our world-famous windows are ready and waiting to be explored (if you can’t make it to Oxford Street, take a peek here). Creating theatrical displays of light, life and colour, our Windows team always pull out all the stops for these spectacles. This year’s windows are inspired by the ultimate Christmas symbol, the Christmas tree, and we can’t get enough of them.

ROYAL MAIL AT SELFRIDGES

We’re celebrating the power of the post to bring us together with an exclusive collaboration with Royal Mail. Discover the gifts and fashion merch, coming soon to our stores and online, or pay a visit to the space in store at Selfridges London on LG for postal services, letters to Santa and even interactive stamps your loved ones can scan to see a video message from you. Genius!

PRADA HOLIDAY

Nothing shouts ‘festive’ more than amazing exclusive-to-Selfridges gifts, seriously chic stocking fillers and cosy accessories (thanks Prada!). Arriving just in time to make Christmas 2020 a lot more fashionable at our Accessories Hall on G at Selfridges London and online, the Prada Holiday collection boasts silky-soft cashmere scarves, cool statement jewellery and even baubles to hang on the tree.

PLAYHOUSE AT THE SELFRIDGES CORNER SHOP

One for the gamers, PlayHouse by Smartech in the Corner Shop at Selfridges London is where you can come to discover, play and get your hands on the world’s most ground-breaking gaming consoles and technology (think the Oculus Quest 2 and sought-after PS5). Plus, we’ll be hosting PlayHouse game tournaments in the space for all you avid gamers. Discover our favourite picks online…

REWIRING FASHION AT SELFRIDGES LONDON

Want to shop a little differently? Then check out our new Rewiring Space in the Designer Studio on 3, where we've curated an edit of past season stock, prototypes, archive and show pieces from independent brands (like Christopher Kane, Erdem, 16 Arlington and more). Part of our RESELLFRIDGES initiative and inspired by the Rewiring Fashion manifesto, which was developed by a group of designers, CEOs and retail executives looking to rethink how the fashion industry could and should work in the future, all proceeds from the sale of these items will go directly back to the designers (read more about it at rewiringfashion.org). Happy shopping!

ONE-TO-ONE GIFT ADVICE

IN STORE OR AT HOME

Enjoy inspirational one-to-one gift advice, exclusive shopping experiences and magical festive entertainment either in store or online. From ticking off your gift list with our gifting gurus, the Elfridges, to picking the perfect hamper with the Hampers & Food Concierge – our team is ready in store or on the phone to make sure your Selfridges experience is a memorable one. 

CHRISTMAS AT SELFRIDGES

We're here – online, on our app and via virtual appointments – to help you enjoy extraordinary festive moments that you’ll remember for years to come.