What’s more, we want to inspire other companies in the UK and beyond to follow suit in banning all single-use plastic bottles.
It turns out Aqua’s 'Barbie Girl' was wrong: life in plastic is definitely not fantastic, and there are plenty of alternatives that are kinder to our oceans.
So, what’s replacing the plastic?
By switching to plastic-free alternatives such as aluminium cans and glass, we can all do our bit to reduce our plastic footprint. After all, Coca-Cola tastes so much better from a glass bottle anyway, right?
Plus, we’re welcoming the world’s first edible water 'bottle' (yes, really) into the Foodhall at Selfridges Oxford Street. Ooho! – designed by a London-based seaweed-tech start-up – is a waste-free water vessel, made entirely from natural and biodegradable seaweed. Choose from plain and flavoured waters or juice shots, and then eat the packaging it came in…