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The top 10 things to see and do at Selfridges this spring

That’s right – our stores in London, Manchester and Birmingham are reopening on 12 April and we’re here to share with you the most exciting, unique-to-Selfridges experiences we’ve been busy dreaming up for you while our doors have been closed. 

From discovering new ways to protect and reconnect with nature to outdoor spinning classes, brilliant in-store entertainment and exclusive product launches, we’re so much more than a shop – we’re a place for you to socialise, be inspired and discover positive ideas. Now, let’s get started... 


For information on how we’re making shopping safe and seamless for our customers and team members, please see our handy guide here. For further details about visiting our stores at this time, please see our FAQs page.  

1 / Explore Good Nature

Join us to explore the healing powers of nature and escapism this year as our Good Nature theme grows and blooms through our windows, exciting online and in-store events and unique pleasure-seeking experiences. Ahead of our stores reopening, we invite you to discover the story below – including our new Pleasure Series podcast. Let pleasure bloom! 

2 / Visit Pangaia at The Selfridges Corner Shop

For the first time ever, cult earth-conscious label Pangaia will launch a physical space exclusively at our Corner Shop in London, where you can explore the stories behind its future-facing tech, and will also pop-up across our stores in Birmingham, Exchange Square and Trafford. From trainers made from waste generated by the wine industry, to colourful sweats made with regenerative seaweed and eucalyptus fibres, shop the collection via a one-to-one video call now, before visiting us in store.

3 / Enjoy the ride with SoulCycle Outside at
Selfridges London

If, like us, your step count has been a little low lately (to put it lightly) then you may be looking for new ways to get outside, get fit and get mental clarity. That’s why we’ve partnered with SoulCycle — the fitness destination for mind, body and soul connection — to create a special outdoor studio behind our London store on Edwards Mews. 

For information on how we'll be looking after your health and wellbeing, please click below.

4 / Listen to the sounds of our cities

Have you been missing live DJ sets? Then this is going to be music to your ears. Across all of our stores, we’ll be celebrating DJs in our city, who will be bringing some joy and a smile to your face with their live in-store sets. In all of our stores, you will also have a chance to submit your song requests for a chance to have our DJs play your favourite tune! Get ready to reignite your love of music…

5 / Discover our new Experience Concierge

Our new Experience Concierge at Selfridges London allows you to treat someone special (or, of course, yourself!) to our most extraordinary experiences, with specially curated packages tailored to what they love most. Bookable experience packages include everything from a night to remember with delicious dining and movies at our in-store restaurants and cinema (reopening soon) to brilliant beauty packages – find out more in store on LG, or by clicking below.

6 / Get ready to dine

Been missing dining out? Well, our beautiful outdoor rooftop restaurant, alto by San Carlo at Selfridges London, is reopening from 12 April for walk-in dining in line with government guidance, and our Foodhalls and select restaurants across all stores are offering delicious take away options too. As for our other restaurants, we’ll let you know as soon as bookings reopen for indoor dining.  

7 / Rent, resell and repair with us

With Project Earth, we’re giving you new ways to shop that are not just more earth-conscious, they’re a whole way new to explore, inspire and experiment at Selfridges. Whether you want to rent an outfit for a special occasion, repair your most-loved accessories or find a unique pre-loved fashion treasure to love forever – we’ve got it all. When our stores reopen, come and discover our RESELLFRIDGES edit of pre-loved and upcycled outdoors wear at Selfridges London on 3, and head to Selfridges Birmingham and Trafford to find fashion gold courtesy of the gurus of retro style, Cow Vintage.

8 / See what’s new (and exclusive)

We know what you have been missing and our buyers have been busy curating exclusive to Selfridges launches and unique experiences just for you. From the launch of Will Smith’s label Bel-Air Athletics and Christopher Kane’s More Joy designs across all stores, to JW Anderson’s new space celebrating earth-conscious craftsmanship and the exclusive Birkenstock x Central St Martins collaboration, both landing at Selfridges London – get ready to delve into a whole host of exciting new collections curated with you in mind. 

9 / Book your hair & beauty appointments

From manicures to blow drys, hair colouring to complexion-boosting facials – all your much-missed hair and beauty services are back at Selfridges stores and ready to book on the link below. All appointments will be carried out in line with the latest government guidance, with extra health and wellbeing measures in place across all stores. 

10 / Be inspired by our styling experts

With the prospect of dressing up for a day out with friends firmly back on the cards (hurray!), thoughts turn to rediscovering our love of fashion and finding a new look. But where to start after months of loungewear? Luckily our team of team of stylists and personal shoppers are here to inspire you with personalised advice on all the latest collections, and even gift advice on what to treat your loved ones to when you meet up for that long-awaited reunion… 

What else is in store at Birmingham, Exchange Square and Trafford?

Select your nearest store below for details on all the specially curated events and experiences that await you.

Any questions?

We realise you may have some questions about shopping with us at this time, so have put together a handy list of FAQs covering everything from health and wellbeing measures to our returns policy on the link below.