Which communities have inspired you during your sustainability journey?
The art world, the fashion world, the sports world, the material scientists, the space community and, of course, the ocean community.
Who’s your environmental hero?
Dr Sylvia Earle – she’s a marine biologist and was the first woman to touch the seabed at an enormous depth. She is a phenomenal thinker, a wonderful person, and a very strong voice for the oceans. If God had a voice, it would be hers. Then there’s Paul Watson, of Sea Shepherd [Conservation Society], who is a Co-Founder of Greenpeace –he risks his own life to protect fish.
What is Clean Waves?
Clean Waves is our brand, but it’s also a creative fundraising platform and experiment for us to question the old idea of luxury. One hundred per cent of the proceeds fund the protection of the oceans and there’s even a GPS coordinate on each pair of sunglasses that tells customers the exact location of where the money is going – it’s completely transparent.