“I have always loved jewellery and the value that it holds. When I was growing up, many of my peers were trying their hand in the clothing industry, but no one ventured into jewellery. From a young age, I have always pushed myself to journey through new territories,” says Hadid, who loves how jewellery allows people to express their individuality. “I grew up wearing hoodies for their fit and material, not because they were classified as men’s or women’s – unisex jewellery reflects this new way of thinking and letting people decide for themselves without any judgement.”
From sculpted cherubs to the label’s slogan, ‘Pray for Us’, Martyre plays with motifs centred around faith. The brand’s namesake The Martyre necklace is Hadid’s personal favourite. “To me, the clasped hands represent unity and friendship, which I believe are the building blocks for success and collaboration,” he says. Fifty per cent of the proceeds from every purchase via Selfridges of the brand’s The Martyre necklace will be donated to the youth homelessness charity Centrepoint. “With everything I create, I always want to tie it back to helping people. We are in a fortunate position to shine light on some amazing foundations and organisations whose sole purpose is to impact the lives of others. Anytime we can bring an awareness to such important causes, we have the responsibility to do so,” says Hadid.