Who is involved?
Launched this year by the Barbadian singer, Robyn Rihanna Fenty, and, here’s the thing, the luxury conglomerate LVMH (home of Givenchy, Fendi and Loewe, to name a few), it’s a major coup for both parties. Rihanna is the first woman to start an original brand at LVMH, the first woman of colour at the helm of an LVMH maison and FENTY is the first new house created by LVMH since Christian Lacroix in 1987. As Rihanna put it, “this is a moment in history. It’s a big deal for me and my entire generation.”