What’s the story behind your letter?
“I was inspired by 2020, and how this has been such a year for contemplation and appreciating what we all have in our lives. I wanted to write an open letter to Australia, which is my home country, because I’ve spent a lot of time thinking about where I grew up and everything that we can appreciate within our culture.”
Tell us about the Studio ALCH and Royal Mail pieces in the collaboration. What was the design process?
“We really wanted to explore different elements of the Royal Mail brand, including working with their Royal Mail sacks, and also take a couple of conceptual points from how the company works. For example, we developed tote bags in three different sizes, and those sizes relate to the exact dimensions that Royal Mail prescribes to when shipping packages. I had developed a couple of pieces out of reconstructed Royal Mail bags a couple of years ago, purely for experimental purposes, so for this collaboration I really wanted to draw upon that and turn it into something that we could work with Selfridges on and develop for the range.”
If you could receive a letter from anyone, who would it be?
“If I could receive a letter from anyone, it would probably be from a professional female athlete, someone like Serena Williams. I’m really inspired by sport and especially females in sport, so I think it’d be really inspirational to get a letter from someone like her.”