In fashion speak, those painfully cool, ‘I was wearing this long before everyone else’ types you see from time to time are called ‘early adopters’. When you meet one (a rare occurrence, not dissimilar to stumbling across a unicorn in the woods), ask them what accessories they’re wearing, because chances are they’ll all be made by some under-the-radar brand you’ve yet to get acquainted with. Staud is one such brand. “When you know, you know,” says accessories buyer Raffaella Fulgoni on Staud’s logo-free, yet instantly recognisable offering of structured bucket bags. “Staud really exudes that clean-yet-playful aesthetic that everyone’s aspiring to today.” Charlotte Chesnais is another brand we’re fawning over for perfect minimal-yet-abstract pieces of jewellery. Chesnais cut her teeth at Balenciaga, where she piloted the storied brand’s first line of jewellery, before going out on her own. Wear it all with a knowing (yet smug-free) smile, and wait for the “wow – where is that from?” questions to roll in.