How do you get to be the number-one-ranked restaurant on TripAdvisor? Do you: a) hire someone Insta-famous, b) pioneer some ahead-of-the-trend fad (gold leaf fry-up, anyone?), or, c) combine some microwave meals, a few mates and the power of the internet? If you answered C, then you are, in fact, correct. As proved by London-based writer Oobah Butler, who sent the food world into an absolute frenzy with his hoax restaurant, The Shed. Butler pitched the ‘restaurant’ as an ‘eat by mood’ experience, which, with the aid of a few enthusiastic reviews from friends, quickly became a magnet for die-hard foodies trying to get a reservation. For the finale, Butler opened his own garden shed to the public and served them a feast of microwave meals. Some punters enjoyed themselves so much they asked to come back for more. Are we all getting too gullible or is fake news getting really out of hand?