How would you describe Fifty Foot Drop?
We focus on reworking vintage streetwear by using sustainable and bold application techniques. All our items are one of a kind, and hours of passion and skill goes into every piece. We’re inspired by hip-hop, jazz and soul artists, plus many other iconic memories of that era including 90s films and culture.
How do you source your pieces?
All the clothing I use for my canvases are unbranded vintage items, typically from the 80s and 90s. These are all meticulously sourced from charity shops, vintage fairs, clothing banks and unwanted wardrobes. The majority of my items are detailed jackets, because they hold more of a statement value and you can really go to town on the reworking process. I also pay attention to the fabric and build of the jackets, typically choosing chunky silhouettes that represent the style of 90s street culture.
What do you love about archive fashion?
The main thing I love about the particular vintage I use is the build quality and the variety of fits. They just don’t make clothing like they used to! I also find that these styles were never mass produced and there’s usually only one or two of these items out in circulation. I’m fascinated by the craftsmanship and detailing; these were items of clothing that were built to last. These items have seen decades of history, and it’s amazing that they can still be worn as if they were made yesterday without falling apart. Vintage items really tell a story, which is why I choose them as my canvas for reworking, and then I add my own little twist of script to the tale.
What does our RESELLFRIDGES mean to you?
One of the most rewarding parts of doing what I do is seeing the huge smiles and the comments when people experience my work in the flesh. A lot of my customers say that once they put on my pieces they feel a certain way, they feel special. RESELLFRIDGES is a chance for me to provide that experience to a much larger audience and further address the need to support small sustainable, independent businesses.