Prevu

East London-born design house Prévu arrived on the scene in 2015, and we’ve been loved up ever since. Led by Jake Hall, the Prévu studio focuses on relaxed, premium-level streetwear with an accessible price tag. From aviator jackets to round-necked tees, classic hoodies and soft, chunky tracksuits, our Prévu collection is all about modern comfort with a clean aesthetic.

Hall’s a model himself, and his catwalk experience and eye for fashion shine through in his work. Subtle details like modest, muted stripes accentuate pared-back styles, which are signed off with the label’s slanting autograph. Based around a palette of timeless earthy tones like latte, olive and cream, Prévu’s versatile collections are designed to play nicely with essential wardrobe heroes such as neutral chinos. Thanks to their quality fabrics and high-production values, you’ll be enjoying Prévu clothing for years to come.

Originally focusing on comfy twinsets and cuffed joggers, Prévu’s collections have evolved to include outerwear pieces like stretch-weave parkas, bomber jackets and matching trousers. It's no surprise that the studio’s also launched a ton of beach-ready gear like geometric-patterned swim shorts, considering Hall's penchant for sunny holidays. The brand has even added kidswear to its repertoire, so contemporary-minded teens can get in on the action too.

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