Creative Toys for Kids

Do your kids love to draw, paint and craft? We’ve got the perfect creative toys to ignite young imaginations and get them constructing, designing and working with their hands. Encourage their artistic side with our range of Play-Doh sets to get those cogs turning.

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UP TO 20% OFF KIDS & TOYS

UP TO 20% OFF KIDS & TOYS

Psst! Enjoy 20% off FAO Schwarz as we celebrate its first birthday at Selfridges.

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All treats, no tricks

All treats, no tricks

We’ve conjured up costumes, decorations and spooky sweets, especially for Halloween.

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L.O.L. Surprise Remix

L.O.L. Surprise Remix

Complete your little one’s L.O.L. Surprise Remix collection with Hairflip dolls, Pets, O.M.G. fashion dolls and more.

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Back to school

Playtime favourites

Explore the most exciting toy launches and our buyers’ top picks

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