BENEFIT BEAUTY

The curator behind the likes of the iconic Gimme Brow, Goof Proof brow pencil and BADgal BANG!, Benefit knows a thing or two when it comes to perfectly defined eyebrows volumised lashes and creating a sun-kissed glow.

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Top mascaras

Lengthening, defining, curl enhancing - whatever you're looking for, it's here.

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Benefit brows

Consider these gels, pencils, and pomades your brows' new best friends.

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JUST LAUNCHED

They're Real! Magnet Mascara

Discover the game-changing new mascara from Benefit.

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